This is a structurally lucky project. It is not risky to say that practical success is secured, due to the fact that this doesn't depend at all on the number of participants, nor the media coverage or the activity in social media. If the purpose is to create place and time for a debate about the interest and needs of art, this is achieved by the very launch of the project. Furthermore, by a conceptual point of view, the project is also a success per se: only those institutions and particulars that join the project and stop their activities on the 20th of January are artistic. The very definition of the project invites to think that those institutions that do not close their doors on the day do not consider themselves artistic, so are not related to art. Therefore the rate of support to the project by art agents will be anyhow 100%.
On the other hand is important to have in account that one of the most interesting characteristics of the Project is that it is bound to the most mute and sinister failure. Indeed. No project that has negation as leitmotiv, the lack of incentives, the impossibility of render money or promotion, and that do not encourages the crowds and persuade them of being deserving everything, is destined to succeed. But the very logic of IDwA makes us think that its failure and disappearance might probably a success of other kind.